2017 was the year of the keto diet, the year of mushrooms in everything and the year we all learned how to pronounce ‘matcha’ and ‘acai’. This seems like the year everything shifted: people were more focused on health than diets. Every state in the country declared war on the pharmaceutical industry. Yoga wasn’t just for the yogi’s anymore.
This coming year, the evolution continues. I firmly believe that this is the year that we wake up and realize that it’s our responsibility to care for Mother Earth, the year we pay attention to what we’re consuming – and why. 2018 is the year of the mission: the mission to improve. Between a collective consciousness awakening and the impact of our place as humans emerging, we’re bound to sprint headfirst in the direction of continued wellness.
Plus, we can indulge in some cool new products along the way!
Evolution is the ideal word for what 2018 promises. Here are some hot trends to look out for…
PLANETARY ALIGNMENT
There’s already a ton of science based evidence that climate change is having a detrimental effect on our health. Between the natural disasters, regulation rollbacks and national monument upheavals, I believe 2018 is the year that we start paying attention to the planet. When I started my petition to save the endangered trees in San Diego in November, I kept hearing the same thing from everyone: “We need more of this.” And it’s true – we do.
We need more people who care, more people who are involved and more people who are passionate. I believe this will be the year that people realize they have no choice but to get involved. Without every day people standing up for the rights of the soil and the trees and the air, mega corporations think it’s okay to pollute, deforest and destroy our environment. No one is going to save the planet for you. You have to start the revolution. And only you can. I believe this is the year we all will.
I firmly believe brands will begin to jump on this trend too. Corporations like One Tree Planted are partnering with brands like Genetix to plant a tree for every order placed. I think it’s an incredible way to creative a massive, positive environmental impact. It also shows consumers what’s important to the brands and brand owners, which in and of itself is a massive commercial disruption.
Pick up these books in the new year to get started on your own planetary mission:
Powder Power
Daunted by the idea of taking 460496 supplements a day? Now, you don’t have to!
Powders are the newest way to get your vitamins in – and now, they taste DELICIOUS! A handful of awesome potion brands emerged on the market in 2017, and I foresee a lot more people jumping on board to this relaxing, delightful and delectable way to stay well! Healing spices can tackle everything from pain to bad skin, and there are endless ways to incorporate them into your diet. I mean, this one straight up tastes like hot chocolate.
NEW Superhero Ingredients
You’ll be seeing some new ingredients pop up in your skincare and grocery aisles. Look out for Melatonin in your skincare, jackfruit at your fruit stand and cassava in your cupboard. They all have incredible anti-oxidant properties that soothe skin, aid digestion and reduce inflammation. They’re gluten free, dairy free and cassava is rich in fiber.
Hormone Revolution
Women are finally taking back their hormones. I predict that 2018 is the year women start to question why they’ve chosen certain methods of birth control, and perhaps look for natural options to address many of the symptoms BC is prescribed for, such as acne, mood swings and PCOS. There are many supplements that support feminine estrogen balance, and I foresee estrogen-regulating (and breakout tackling!) DIM taking a big front seat this year, along with Fenugreek and Echinacea. Fenugreek helps with breast milk supply and lowers inflammation. Echinacea encourages the immune system and reduces many of the symptoms of colds, flu and some other illnesses, infections, and conditions as well as improves depression symptoms, heals skin and tackles inflammation.
SELF-CARE
People – women especially – are coming to realize that self-care is not a luxury; it’s a necessity.
I think this is the year people finally connect back to nature. Take that leisurely hike in the morning. Put the kids to bed early. Draw that bath – every night. I think this is the year people finally connect back to nature and dive deeper within. It doesn’t have to be a drastic lifestyle change – self-care is about practicing small rituals every single day that add up to an improved existence. There are also so many ways to practice it; from journaling every night to lighting your favorite candle and curling up with a good book, to doing a phone detox every morning – finding the time to connect with ourselves can – and should – be paramount in 2018.
Here are some books to get you inspired…
PET FOOD THAT RIVALS YOURS
As more people than ever are cleaning up their food choices and asking “Wait, WHAT’S in this?!”—their pets’ plates are getting a makeover too.
I think the top 5 question I get asked in person is what I feed Raelie and Ruca. If you follow my Instagram stories, you may know that I make them dinner from scratch every night: organic meat, potatoes, veggies, carrots, chia seeds, healing oils and spices. And honestly – I’ve saved a lot of money this way! Yes, maybe my mouth waters when I make them their food… but they’re not complaining! Plus, I have the peace of mind knowing whats in it, and they tend to gobble it up in .5 seconds, so I’ll take that as a hell yes from them, too.
Don’t have the time to do this? That’s A-OK! Pet food brands are committing to high-quality kibble made from fresh, whole, and clean ingredients (no GMOs or grains for *your* fur-baby)—and even recipes that have been tested on humans.
Don’t forget to put oils (designed for cats and dogs) into your furry friend’s diet, too! This helps with joints, keeps coat shiny and increases energy and endurance.
Here are our favorites:
BRAIN BOOSTING SUPPLEMENTS
They’re called nootropics – and they’re on the rise. Nootropics – often called smartdrugs – have been circulating since the late 90’s by wellness guru’s like Dave Asprey (Bulletproof Coffee). Dave says, “I remember opening the unmarked brown package and wondering whether the pharmaceuticals and natural substances would really enhance my brain.
They did, and I’ve been a big fan of certain cognitive enhancers ever since.”
Dave’s favorite nootropic is modafinil. “When I first started taking modafinil,” Dave says, “I felt more like myself than I had in years. I took it just about every day in varying doses for 8 years (with a physician’s prescription). It gave me energy and changed my life. I would not be the biohacker I am today without modafinil.”
Always consult your doctor before incorporating supplements.
Here are our top natural, non-Rx brain-boosting helpers:
NATURAL BEAUTY CONTINUES IT’S RISE
The natural beauty market is estimated to be valued at $24 Billion (that’s Billion with a capital B) by 2024, making it one of the fastest growing markets in the world – rivaling the tech boom!
Green beauty is finally getting its time in the spotlight, with giants like Target and Sephora finally jumping on the bandwagon. Companies are promising increased transparency, and people are finally waking up to the hot topics of ingredients in their skincare, deodorant, body wash, toothpaste and more. Folks were even learning that their fan favorite petroleum jelly, contains – you guessed it! – petroleum! YUCK!
Don’t wait to take control of your health! Beauty swaps are now affordable, effective and environmentally sound.
Here are some of my long-standing favorite green beauty swaps for commonly used products like face oil, vaseline and a gentle face scrub:
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